Builders & tradies · New Zealand

Most builders spend money getting found. Few have a process for what happens next. MOC runs your ads, SEO, website and follow-up as one system. Measured in confirmed jobs, not leads.

FoundGoogle search · Maps
EnquiryForm · Call · Booking
QuoteQualified & followed up
Confirmed jobTracked to the source
  • Builders✦
  • Renovators✦
  • Landscapers✦
  • Tilers✦
  • Plumbers✦
  • Floor specialists✦
Sound familiar?

Jobs are rarely lost at the quote. They’re lost in the days before it. In who gets found, who gets trusted and who follows up.

01

Ads ran. Phone rang. Nothing closed.

You followed up. Sent the quote. Heard nothing back. So you blamed the ads.

02

You’re quoting everything.

Hours gone on jobs that were never serious. The right ones get lost in the noise.

03

Friday and you’re still chasing.

No confirmed work. No clear pipeline. Just uncertainty dressed up as being busy.

04

“It was too expensive.”

That’s what they said. But they were still comparing. Price was just the exit.

The MOC method

A homeowner has to find you, trust you and choose you. Most agencies stop at the first step. We run all three, then follow every enquiry through to a confirmed job.

All services
01 / 03
  • Google Ads
  • Local SEO
  • Google Business Profile
Find.

Be the one they find.

Google Ads, local SEO and a Google Business Profile that shows up when a homeowner in your area is ready to act. Not when they’re browsing.

02 / 03
  • Website
  • Reviews
  • Social content
Trust.

Be the one they trust.

A website, reviews and content that prove the quality of your work before the first phone call. Most jobs are lost here, before a quote is ever sent.

03 / 03
  • Follow-up
  • Quote process
  • Job tracking
Choose.

Be the one they choose.

Follow-up and quote process built so serious enquiries turn into confirmed jobs. Every job is tracked back to where it came from.

Before any of it

Foundation audit.

Tracking, forms, page speed and conversion paths. Checked and fixed before a dollar goes into traffic.

Results

A Canterbury trades business. $1,000 a month in ads for three months. $43,742 in confirmed revenue, with 95% of quotes converting into jobs.

Canterbury trades business · Client name withheld

Ad spend$3,000
Confirmed revenue$43,742
$43,742
Confirmed revenue
$1,000
Monthly ad budget
3
Months
95%
Quote conversion

Foundation before traffic

Tracking, conversion paths, forms and page speed are checked before a dollar goes into ads.

Numbers, not impressions

Every report ties spend to enquiries, quotes and confirmed jobs. If it can’t be measured, we say so.

One market, known well

We only work with builders and tradies. No learning curve on your clients, your pricing or your competitors.

In their words

From the businesses we work with.

Maria from Moc Digital has built my website, managed my social media and worked on my SEO. She has made my business visible. I am so happy to recommend her and her services as she has been easy to communicate with, full of great ideas and creative. She is highly recommended.
Phil Mackay
Rolleston Homes · Website · Social media · SEO
Since the new website was launched, I have already noticed positive results. Website traffic has increased, and my business is gaining much more visibility online. I am very pleased with the improvements and with the impact the new website is already having on my business.
Daniela
Excel Translations · Website redesign
Who this is for

Established builders

Work is coming in. It still feels unpredictable.

Busy but not stable. Quoting too much, closing too little. You need a system, not more leads.

Growing tradies

Ready to stop relying on word of mouth.

Referrals are great until they’re not. You need consistent enquiries from the right clients and a process that closes them.

Premium operators

Your work is premium. Your marketing isn’t.

You’re competing on price when you shouldn’t be. We position you as the obvious choice for high-value jobs.

Questions

Anything specific to your business is best handled on the call.

Do you only work with builders and tradies?

Yes. Builders, renovators, landscapers and trade businesses across New Zealand. That focus is the reason our campaigns start from what already works in your market.

Why do you measure jobs instead of leads?

Because leads don’t pay your bills. A cheap lead that never books is more expensive than a costly one that turns into a $40,000 job. We track enquiries through to confirmed work so decisions are made on revenue.

What happens on the discovery call?

Thirty minutes on Google Meet. We look at where your enquiries come from, where they drop off, and whether we’re the right fit. No presentation, no package pitch.

Get in touch

Let’s find where your jobs are dropping off.

Tell us a bit about your business. Maria replies personally.

CallSend an enquiry